Tiago Reis: Architect of Brazil’s Investment Analysis Ecosystem and Financial Education

Introduction

Tiago Guitián dos Reis is a Brazilian financial strategist, entrepreneur, and the founder and CEO of Suno Research, a leading independent investment research and analysis firm serving individual investors in Brazil. Over more than a decade in the capital markets, Reis has shaped an institutional platform that integrates equity analysis, investment strategy, and financial education for a broad investor community, significantly influencing how retail capital participates in Brazil’s markets.

Under his leadership, the Suno group has expanded its reach across multiple business verticals, including financial analysis, consulting, wealth solutions, and digital financial content, positioning itself as a reference ecosystem for investment intelligence in Brazil. Reis’s professional path combines rigorous analytical training, strategic business development, and a mission to enhance financial literacy among retail investors across socioeconomic backgrounds.

Early Life and Background

Tiago Reis was born and raised in Brazil, where he later pursued higher education at the Fundação Getulio Vargas (FGV), one of the country’s most respected academic institutions for business and economics. He earned a degree in Business Administration, an academic foundation that underpinned his analytical approach to corporate finance and market dynamics.

His early professional experiences included engagements with traditional financial institutions, providing exposure to market operations, investment products, and financial analysis. However, Reis’s career pathway ultimately reflected a shift toward creating independent analytical structures that served a broader public, rather than remaining confined to conventional institutional roles.

Entry Into the Financial World

Reis entered the financial sector with a combination of technical expertise and entrepreneurial ambition. Early in his career, he worked within established investment entities, including Set Investimentos, where he gained practical experience in asset analysis and client advisory services. This period shaped his understanding of market mechanics, portfolio evaluation, and corporate valuation methodologies.

Recognizing the informational asymmetry faced by individual investors, especially in Brazil’s complex regulatory and market environment, Reis began to conceive of a structured platform that could democratize access to high-quality investment research. This vision ultimately resulted in the founding of Suno Research in late 2016, marking a transition from analyst and advisor to institutional entrepreneur.

Rise to Prominence

The establishment of Suno Research represented a pivotal moment in Reis’s professional trajectory. The firm emerged as a dedicated provider of investment analysis and recommendations tailored to individual investors—a segment historically underserved by traditional research houses. Suno’s model emphasized fundamental analysis, long-term investment strategy, and the dissemination of clear, data-driven insights to empower retail decision-making.

As CEO, Reis positioned the company to bridge the gap between complex financial analysis and accessible investment intelligence. Under his strategic direction, Suno Research expanded its product suite, publishing detailed equity reports, sector evaluations, and investment methodologies designed for long-term performance. This expansion solidified the company’s reputation as a trusted analytical voice, particularly among Brazil’s growing retail investor base.

The firm’s influence further increased as digital engagement became central to investor education. By leveraging online platforms, social media, and multimedia content, Reis facilitated broader dissemination of financial insights, reinforcing Suno’s institutional presence beyond traditional research channels.

Business Ventures and Companies

Suno Research

Suno Research remains the flagship entity of Reis’s entrepreneurial portfolio. As founder and CEO, he leads an organization focused on in-depth research, data analytics, and investment strategy development. Suno’s mission emphasizes transparency, methodological rigor, and investor empowerment, with a product lineup of research subscriptions, analytical tools, and publications designed for informed capital allocation.

The firm’s framework incorporates fundamental valuation, risk analysis, and macroeconomic interpretation, targeting the needs of retail investors navigating equities, fixed income, and alternative investment classes. Its structured approach differentiates it from vendor research or marketing-centric advisory models, aiming instead to provide substantive analytical content rooted in financial theory and market evidence.

Under Reis’s leadership, Suno has developed additional subsidiaries and allied businesses, forming a broader investment intelligence ecosystem. These include Suno Asset, Suno Wealth, Suno Advisory, and other affiliated platforms that integrate analysis with advisory services and client-specific guidance. This ecosystem reflects an institutional strategy of vertical integration: combining research production with execution support for investor clients.

Suno Group and Ecosystem Expansion

Beyond the core research arm, Reis has steered the expansion of the Suno group to encompass a suite of financial services. This multi-entity structure positions Suno as a diversified ecosystem within Brazil’s finance sector, including consulting offerings, wealth management solutions, and specialized digital platforms focused on niche segments such as real estate investment trusts and sector-specific investment opportunities.

This strategic diversification reflects both market demand and Reis’s vision of creating a comprehensive institutional hub for retail investors, enabling access to research, advisory, and portfolio support within a unified brand framework.

Investment Philosophy or Strategic Approach

Tiago Reis’s strategic philosophy centers on disciplined, long-term investment rooted in fundamental analysis. His analytical stance emphasizes valuation rigor, quality of earnings, competitive advantages, and risk-adjusted returns—principles aligned with value investing traditions but adapted to the behavioral and informational contexts of modern Brazilian retail investors.

Reis has consistently advocated for investment education as an essential complement to advisory services, arguing that informed investors are better positioned to make sound decisions and avoid common pitfalls associated with speculative behavior or misinformation. This perspective underscores his broader mission to elevate financial literacy and bridge the gap between institutional research and individual investor capability.

Public Influence and Media Presence

While his primary role remains institutional leadership, Reis maintains a visible presence in public discourse through media engagements, digital platforms, and educational material distribution. He regularly contributes insights on market developments, macroeconomic trends, and investment strategy via articles, videos, and speaking engagements.

This media presence enhances his influence over investor perceptions and behaviors, contributing to a more informed retail market. It also reinforces the institutional credibility of the Suno brand by linking analytical depth with transparent communication.

Relevance for International Observers

Tiago Reis’s work holds relevance for global investors interested in emerging market dynamics and retail capitalization trends. Brazil’s financial market has experienced a notable expansion of retail participation, and entities like Suno Research play an important role in shaping how individual capital allocators engage with markets.

For international market participants, Reis’s institutional model illustrates how analytical platforms can scale within emerging economies, balancing localized insight with frameworks grounded in global financial theory. His approach exemplifies the integration of rigorous analysis with digitized distribution channels, a model increasingly pertinent in markets where access to quality research has been historically limited.

Conclusion

Tiago Reis’s career trajectory reflects a blend of analytical expertise, entrepreneurial initiative, and institutional leadership. By founding Suno Research and expanding its ecosystem, he has contributed to transforming Brazil’s retail investment landscape, enabling a broader population of investors to access structured financial insights and strategic guidance.

His role as a leading architect of investment analysis and financial education positions him within the institutional elite of Brazil’s financial sector, representing an innovative model of how independent research and structured capital guidance can coexist within a comprehensive entrepreneurial framework.

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Disclaimer & Sources

This profile was compiled using verified public sources, institutional descriptions of Suno Research and allied entities, professional biographies, and media coverage of Tiago Reis’s career and contributions.

Sources consulted include:
• InvestNews – Professional profile and articles
• Suno Research – Institutional and author information
• Business and entrepreneurship media coverage on Suno Group
• Public interviews and professional event materials featuring Tiago Reis
• Public digital platforms associated with his professional work